When a customers picked up a dress or a suit, he/she wants to try it on and make sure it fits him/her perfectly. Hence why a dressing fitting room play a critical role to make your customers fall in love with that particular garment. Don't forget: if a person likes a piece of clothing enough to go try it on, that means they are very seriously considering a purchase.
Don't get us wrong, we are not trying to teach you how to distort things and mislead your customers, but there are general ways to make your dressing fitting room a bit more appealing and bring a "smile" to your customers.
So what kind of effects can a fitting room have on a person trying on clothes? Sometimes, a combination of harsh lighting, bad mirrors, and weird fitting room colour choices can be highly unflattering—resulting in customers not buying the clothes they try on because they didn’t like what they saw in the fitting room.
Heres our 5 tips!
1. Strive for lighting and overall fitting room conditions that best mimic the natural light (Imagine how your customers will normally look when wearing the clothes on a daily basis)
2. Avoid strong harsh headlights or spotlights, these can cast subtle shadows on a person’s body that accentuate wrinkles, bulges, and other not-so-flattering characteristics. Instead, use neutral white lighting that is bright and even can provide a more flattering impression without being seen as “false advertising.”
3. Go for a large mirror that uses quality glass and materials. Smaller ones make it more difficult for your customers to to get a full head-to-toe look at an outfit.
4. Choose Neutral wall colours or even a muted wallpaper pattern; these can make the fitting room more attractive without messing with the lighting. Avoid strong bright colours like red or orange, or dull colours such as dark brown or greg, these can distort the tones of the skin and affecting the overall appearance.
5. Make your fitting room reasonable sizes; just like a small mirror can make it difficult for shoppers to get a full view of their outfits, small and cramped fitting rooms makes the overall experience poor and difficult to to get a good look at oneself in the mirror.