Retail has been around for a very long time and one thing we know is that there are a lot of different approaches when it comes to designing the interior layout of your store. Though that there may be differences in the way you design it, here are also some common design strategies that all retailers can employ that lead to generating more sales for your business.
Designing your retail store's interior is a topic that we've been looking at recently in an effort. It feels almost like that your brand needs to tell a story and creates a immersive experience for your customers. Besides the eye catching logo, and banners, window displays and wall displats, let's get back to the foundation/ basic of how a shop works.
When it comes to creating effective retail interiors that attract more customers to your store, get them browsing more products, and get them heading towards the checkout can be quite straightforward if you have the shop designed in the correct way. Smart design decisions make a significant difference in regards to whether you make a sale or not.
Here's my first few steps!
The entrance, that first opening, is the very first space that prospective customers step into when they enter your store because of something that "attracted them". It's also the space where your customers make the transition from the outside world and first experience what you have to offer. They also make critical judgements like how cheap or expensive your store is likely to be and how well coordinated your lighting, fixtures, displays, and colors are.
It's a well known fact in the retail community that in North America, 90 percent of consumers upon entering a store will turn right unconsciously. The first wall they see is often referred to as a "feature wall", and acts as a high-impact first impression vehicle your merchandise, so be sure to give it extra special attention in terms of what you choose to display and how you display it.
You'll want to make sure you entice and arouse your customer's attention with the products you put on display, it may be the latest products, or something in trend!
Depending on the size and general layout of your store, the design can vary. However, knowing that your customers mostly want to turn right, it is important that you make sure that as they do that and the continue walking throughout your store to gain the maximum exposure to (ALL) your products. The benefits of creating is path is that it increases the changes of them making a puchase, as well as stragetically guiding them and controlling the flow of traffic.
Another thing to keep in mind is that you want to use the path to lead your customers somewhere, which often means putting a eye-catching and attention-grabbing display at the end of an aisle.